Picnic
In early 2025 I got an exciting message from Belleflower Brewing- they had purchased a food truck and needed a visual identity and large scale vinyl wrap. Soon after we got to work on Picnic, a food truck serving up thoughtfully sourced, crafted and prepared snacks and sandwiches right at the brewery (and potentially beyond).
Project Scope:
— Creative Direction
— Branding Design
— Print Collateral
PRIMARY LOGO
ALTERNATE LOGO
BADGE LOGO
While the goal was to create a unique visual identity for the food truck, it was important that the final product complimented Belleflower’s branding and design- especially since the truck is primarily parked on site. We landed on a direction inspired by traditional folk art and quilt design- giving us plenty of design motifs to play with and really speaking to the sense of community and connection that occurs in a space like Belleflower.
