Lorelei’s for Littles
Lorelei’s for Littles is a boutique in the heart of Newport, Rhode Island specializing in ethically-produced and high-quality children’s clothing, toys, and accessories. Before the shop’s opening, I had the opportunity to work with the owner Julia to develop a folk-art inspired brand identity that would appeal to both children and parents and give the business a polished and cohesive look from the very start.
Project Scope:
— Creative Direction
— Branding Design
— Hand Painted Mural
PRIMARY LOGO
HORIZONTAL LOGO
ALTERNATE BADGES
When Julia, the owner of Lorelei’s for Littles first approached me for branding, she was preparing to open her boutique in the heart of Newport, Rhode Island’s downtown. It was important that the visual identity pull inspiration from the store’s flagship location, but we didn’t want it to get lost in a sea of beachy and nautical signage.
For the store’s logo and corresponding brand suite, we decided to pull inspiration from traditional American Folk Art. Newport is famously home a renowned annual Folk Festival and more importantly, this art form is centered around the notions of craftsmanship, community and tradition- much like the boutique itself.
Lorelei’s sets a high bar for the product that they carry- rigorously comparing potential offerings against a defined set of standards to ensure the highest quality. The perfect offerings for children and parents are those that perfectly blend both form and function- we wanted to make sure we captured that idea in the branding.
After wrapping up the store’s visual identity, we added hand painted signage behind the store’s main point of sale, helping to make the space immediately recognizable and give a perfect backdrop for customer photos and social media content.
