Bonfire Club
Bonfire Club is a line of cocktail inspired infused seltzers from the folks behind Belleflower Brewing Co. in Portland, Maine. Their offerings include a line of 3 unique flavors available for purchase at the brewery and in local distribution markets.
This brand was introduced to market in Autumn 2025, and I had the opportunity to work with the creators to build the visual identity from the ground up. The goal was to create a unique brand that felt fun, playful and distinct, while still speaking a similar language to the brewery’s beer offerings.
Project Scope:
— Creative Direction
— Illustration
— Packaging Design
— Branding Design
The creative direction leans into an illustrative style with a hint of Wes Anderson charm. Since Bonfire Club is based in Maine, we drew inspiration from the state’s vibrant summer landscapes. The result is a bold, slightly psychedelic visual identity that invites people to imagine themselves lakeside, unwinding with a beverage in hand.
Select mood board images
PRIMARY LOGO
ALTERNATE LOGO
ICON
WORD MARK LOGOS
