The creative direction for this project leaned into vintage New England ski graphics and classic winter color palettes. Located in Northeastern Massachusetts, Gage is just a stone’s throw from some of the most scenic ski destinations in the country. We chose a traditional, nostalgic palette paired with a bold, illustrative landscape to capture that timeless winter feel that still felt modern, fun, and appealing to the dispensary’s customers.

As a special edition release, the goal was to highlight the included products in a fun, unexpected way while creating a sense of discovery as the recipient moves through the Advent Calendar. The design invites you to transition from the snowy exterior into the warmth of a cozy ski lodge—where you can kick back, relax, and light one up.